chris lloyd

SailGP

chris lloyd
SailGP

SAILGP IS SAILING REFINDED

Rival nations will race head-to-head on F50 catamarans at speeds of over 50 knots (60 mph) in this brand new sport. With cutting edge technology, awe-inspiring athleticism and fans at the centre of the action, we were really excited when GBH contacted us to help out on this project.

We took their brand assets and created custom distortion maps to mirror the catamarans movement through the water to create the logo sting, ambient loops and even TV guidelines for broadcasters.

Wipe transition tests based on boat wakes

Great example of some TV graphics based on our guidelines in this clip below


Client • SailGP
Agency • GBH London

Animation • Chris Lloyd