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SailGP

Rival nations will race head-to-head on F50 catamarans at speeds of over 50 knots (60 mph) in this brand new sport. With cutting edge technology, awe-inspiring athleticism and fans at the centre of the action, we were really excited when GBH contacted us to help out on this project.

We took their brand assets and created custom distortion maps to mirror the catamarans movement through water to make logo stings, ambient loops and even create TV guidelines for broadcasters.

Logo_InOut_R.gif

SailGP

Rival nations will race head-to-head on F50 catamarans at speeds of over 50 knots (60 mph) in this brand new sport. With cutting edge technology, awe-inspiring athleticism and fans at the centre of the action, we were really excited when GBH contacted us to help out on this project.

We took their brand assets and created custom distortion maps to mirror the catamarans movement through the water to make logo stings, ambient loops and even create TV guidelines for broadcasters.

 

Film produced by Whisper Films.

 

Logo development stages

 

Client • SailGP
Agency • GBH London

Animation • Chris Lloyd