"Kapa o pango! Aue, hi!"

History of the haka

The haka is a traditional Maori ancestral war dance used by the New Zealand national rugby union team to boost their adrenaline and strike fear into their opponents. Some think it gives the All Blacks an unfair advantage, while others think it’s become too orchestrated. 


Client • The Guardian
Producer • Ryan Baxter

DIrected by YLLW
Illustration • Chris lloyd
Animation • Chris Lloyd

Music and Sound • Pascal Wyse