The Guardian: History of the Haka

We were delighted to work with the Guardian again on this editorial piece about New Zealand’s rugby dynasty. The Haka is a traditional Maori ancestral war dance used by the rugby team to boost their adrenaline and strike fear into their opponents. But there’s a lot more to it than just that.



Client • The Guardian
Producer • Ryan Baxter

Directed by YLLW
Illustration • Chris Lloyd
Animation • Chris Lloyd

Music & Sound • Pascal Wyse