Commonwealth Games, 2014

Working with RAPP, we brought to life some wacky new sports in an animated piece encouraging people to take part in the games from the comfort of their armchairs using the hashtag #VMGameOn. The Commonwealth Games held in Glasgow were a great success, hailed as ‘the standout games in the history of the movement’.


Client • Virgin Media
Agency • Rapp

Creative Team • Chris Lovell & Imogen Dall

Illustration • Chris Lloyd
Animation • Chris Lloyd